Broadband News

Orange gets bitten by Watchdog

At 8pm Wednesday 21st March the eagerly expected results from the BBC Watchdog report were televised. Watchdog specifies that this is not a statistical summary of the whole population’s views but a snapshot from the 50,000 people who voted. It is important to know that this does not represent either BBC’s or Watchdogs views on any of the companies or their current performance. You can see the full report on their website:

For the purposes of the survey Virgin.net, NTL and Telewest are treated as separate entities due to their merger being so recent.

The survey was undertaken with customers voting on 5 areas: customer service, ease of set-up, cancellation, value for money, and reliability of service.
Users were then asked to rate their current provider on a scale of 1 – 4;
1 = Extremely dissatisfied, 2= dissatisfied, 3= satisfied, 4= extremely satisfied.

Results from BBC Watchdog Internet Survey

* These results show the amount of users who were satisfied (3) or extremely satisfied (4) as a percentage of total votes.

** These results were taken from the sum of 3s and 4s from the five categories, to show the companies that customers are generally most happy with.

* These results show the amount of users who were dissatisfied (2) and extremely dissatisfied (1) as a percentage of total votes.

** These results were taken from the sum of 1s and 2s from the five categories, to show the companies that customers are generally most unhappy with.

On Watchdog itself, it was Orange who suffered the most having more dissatisfied customers than anyone else. However these results can not be conclusive as BT has the most satisfied customers but also the third highest dissatisfied. The smaller companies such as Global, Waitrose (Madasafish) and Zen performed very well although they do not have the same level of customers as the larger players.

Overall it is fairly inconclusive evidence, although Biscit’s customers will hardly be surprised by the results.