Bundling ‘works for provider and customer’
11th August 2008
The bundling of television, phone and broadband services has its advantages for both provider and customer, according to one expert.
Speaking to the Independent, Rob Barnes, head of mobiles and broadband at Moneysupermarket, explained that broadband providers are more than happy to provide all three services to customers, who in turn can save money in a lot of cases.
"As far as the companies are concerned, getting people to bundle all three services is their holy grail," he said.
Continuing: "But, crucially, bundling works for consumers too - having your phone, TV and broadband with separate providers is the most expensive way to go."
Sky, one company which offers ‘three-way’ bundling, recently branched out into the music downloads market, and is expected to allow those who subscribe to Sky bundles to receive free streaming of Universal’s entire music catalogue.
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